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2004 News Releases
   
ADHS News Release:
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Release: Arizona Diamondbacks Take On New Opponent: Harmful Effects of the Sun (Poster Contest)
Release Date: February 10, 2004
Contact: Michael Murphy, ADHS Public Information: (602) 542-1001
Sharon McKenna, ADHS Office of Children’s Environmental Health: (602) 364-3143
Julie MacPherson, SHADE Foundation: julie.shade@cox.net 
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Arizona Diamondbacks pitcher Matt Mantei and his teammates are taking on a new opponent – the harmful effects of overexposure to the sun.
 
Mantei, a member of the SHADE Foundation, a non-profit organization founded by Shonda Schilling, is teaming up with the Arizona Department of Health Services and Arizona Diamondbacks to promote sun safety awareness with a poster-drawing contest for Arizona school children.
 
The contest, which targets public and private school students up to age 17, is designed to educate youngsters about protecting themselves, friends and family members from the harmful effects of overexposure to the sun.  The grand prize: Four tickets to the Arizona Diamondbacks vs. New York Mets game in Phoenix on May 10.  The teacher of the winning artist also will receive 2 tickets to the game.
 
The SHADE Foundation is dedicated to educating children and adults about preventing skin cancer and to teaching about detection of potential skin problems before they become life threatening.
 
Statistics show that Arizonans are twice at risk above the national average for skin cancer.  More than one million new skin cancer cases will be diagnosed in the United States this year.  Even more startling is that one in every 41 Americans has a risk of developing melanoma, the deadliest form of skin cancer.
 
Many skin cancers can be prevented by limiting exposure to the sun, by wearing clothing to cover skin and by using sunscreen. In Arizona, where sunshine is plentiful and risk is considerably greater than in other parts of the country, it is critical that children be protected from sun exposure and that they develop a lifelong habit of prevention.
 
Increasing the percentage of Arizona children that regularly use effective sun protection is one of Arizona’s Healthy 2010 objectives.  The Department began implementing the Environmental Protection Agency’s SunWise school program in February 2003 for elementary and middle schools in Arizona. More than 500 schools state-wide are enrolled.  The free program encourages schools to adopt sun-safe policies and promote sun-safe educational programs in order to educate children about sun safety and to encourage life-long sun safety behaviors.  Schools that participate in the SunWise program receive materials that facilitate cross-curricular classroom learning.  The program also encourages schools to provide a sun-safe infrastructure, including shade structures and policies (e.g., using hats, sunscreen, sunglasses) that promote sun protection in a school setting.
 
“This poster contest enables us to reach kids in a fun, creative, educational format,” said Will Humble, ADHS Bureau Chief of Epidemiology and Disease Control.  “Studies have indicated people receive 80 percent of their lifetime exposure to the sun by the time they are 18 years old.  This means that protecting young children from overexposure to the sun can have a tremendous impact on lowering lifetime risk of skin cancer."
 
Contest Rules
All posters must be at least 8 ˝" by 11" in size and may not exceed 11" by 17".  The posters should suggest ways to ways to prevent skin cancer and raise sun safety awareness, such as using sunscreen, wearing a wide-brimmed hat, limiting time in the midday sun, seeking shade, covering up to protect one’s skin and checking the ultraviolet (UV) index.
 
All posters must be original.  Use of the Arizona Diamondbacks logo or personnel (e.g. D. Baxter the Bobcat ) is permitted.  All posters must be received by the Department by April 1, 2004.  Contest entry forms can be obtained by contacting area schools directly or by mailing a request to Sharon McKenna, Arizona Department of Health Services, 150 N. 18th Ave. #430, Phoenix, Arizona 85007 or smkenn@hs.state.az.us.

To learn more about SunWise: www.hs.state.az.us/phs/oeh/invsurv/sunwise/index.htm

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