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Arizona Women, Infants & Children (WIC)

Nutrition Education

The Arizona WIC Program has adopted a campaign from the State of Massachusetts WIC Program called Touching Hearts Touching Minds, which appeals to the emotion-based needs of our clients. There are nearly 30 tools with titles like "Teaching Colors-Infant Feeding 8-12 months," which explores the need to introduce a variety of colors of food to your baby as he or she grows, and "Food Fights-Picky Eating," a tool that explores ways to get your child interested in new and different foods to help them adopt proper nutrition practices.

These tools are in full color with tips and lessons from real moms on the various topics. Each also has a corresponding Counseling Tool to help guide the discussion about the assortment of topics in each of our WIC Agencies. These materials can be viewed in PDF form below or ordered online from our warehouse.

Weight Gain Grids

Note: Information provided in PDF files.

In accordance with Federal Law and U.S. Department of Agriculture policy, this institution is prohibited from discriminating on the basis of race, color, national origin, sex, age, or disability. To file a complaint of discrimination, write USDA, Director, Office of Adjudication, 1400 Independence Avenue, SW, Washington, D.C. 20250-9410 or call toll free (866) 632-9992 (Voice). Individuals who are hearing impaired or have speech disabilities may contact USDA through the Federal Relay Service at (800) 877-8339; or (800) 845-6136 (Spanish). USDA is an equal opportunity provider and employer.